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Kvass: A Possible Contributor to Chronic Alcoholism in the Former Soviet Union—Alcohol Content Should Be Indicated on Labels and in Advertising

Sergei V. Jargin
DOI: http://dx.doi.org/10.1093/alcalc/agp055 529 First published online: 4 September 2009

Kvass (spelled also as kvas) is a traditional Russian beverage typically produced from rye or dried rye bread by natural fermentation. Kvass has been very popular in Russia and the former Soviet Union; consumption has increased due to massive advertising stressing its benefits for health. In the popular newspaper Komsomolskaya Pravda (of June 4–11, 2009) was published an open letter by Alexey Kochetkov, the president of Ochakovo company, which is the major manufacturer of kvass, beer and in the recent past also of the sparkling wine Sovetskoye Shampanskoye (Soviet Champagne). The …