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Alcohol and Alcoholism Advance Access published online on December 21, 2006
Alcohol and Alcoholism, doi:10.1093/alcalc/agl115
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© The Author 2006. Published by Oxford University Press on behalf of the Medical Council on Alcohol. All rights reserved
Received September 8, 2006
Revised November 14, 2006
Accepted November 21, 2006

Article

PREDICTING BINGE-DRINKING BEHAVIOUR USING AN EXTENDED TPB: EXAMINING THE IMPACT OF ANTICIPATED REGRET AND DESCRIPTIVE NORMS

RICHARD COOKE 1 *, FALKO SNIEHOTTA 2, and BENJAMIN SCHÜZ 3

1 Aston University, Birmingham, UK
2 University of Aberdeen, King's College, Aberdeen, UK
3 Freie Universität, Berlin, Germany

* To whom correspondence should be addressed.
RICHARD COOKE, E-mail: r.cooke{at}aston.ac.uk


  Abstract

Aims: To investigate the utility of an extended Theory of Planned Behaviour (TPB), including descriptive norms and anticipated regret, in predicting binge-drinking intentions and behaviour. Methods: A total of 178 undergraduates completed a questionnaire containing measures of TPB variables, descriptive norms, anticipated regret, and previous binge-drinking behaviour. One week later, 104 students completed a measure of binge-drinking behaviour. Results: Hierarchical regression demonstrated that attitudes (beta = 0.30, P < 0.001) and anticipated regret (beta = 0.47, P < 0.001) were significant predictors of intentions, with the final equation accounting for 58% of the variance. Hierarchial regression found that intentions (beta = -0.21, P < 0.05) and previous binge-drinking behaviour (beta = 0.36, P < 0.01) predicted current drinking behaviour, accounting for 33% of the variance. Conclusions: The study suggests that modifying attitudes and inducing regret may be effective strategies for reducing binge-drinking intentions among undergraduates, which should reduce subsequent binge-drinking behaviour.


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