Skip Navigation


Alcohol and Alcoholism Advance Access first published online on October 24, 2006
This version published online on November 27, 2006
Alcohol and Alcoholism, doi:10.1093/alcalc/agl083
This Article
Right arrow FREE Full Text (PDF) Freely available
Right arrow All Versions of this Article:
42/1/37    most recent
agl083v2
agl083v1
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Google Scholar
Right arrow Articles by MURGRAFF, V.
Right arrow Articles by MCDERMOTT, M.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by MURGRAFF, V.
Right arrow Articles by MCDERMOTT, M.
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

© The Author 2006. Published by Oxford University Press on behalf of the Medical Council on Alcohol. All rights reserved
Received October 10, 2005
Revised September 3, 2006
Accepted September 6, 2006

Article

REDUCING FRIDAY ALCOHOL CONSUMPTION AMONG MODERATE, WOMEN DRINKERS: EVALUATION OF A BRIEF EVIDENCE-BASED INTERVENTION

VERED MURGRAFF 1 *, CHARLES ABRAHAM 2, and MARK MCDERMOTT 1

1 School of Psychology, University of East London, Stratford, London E15 4LZ, UK
2 School of Social Sciences, University of Sussex, Brighton BN1 9QN, UK

* To whom correspondence should be addressed.
VERED MURGRAFF, E-mail: v.murgraff{at}uel.ac.uk


  Abstract

Aims: A randomized controlled trial was used to evaluate a brief research-based intervention designed to promote drinking within recommended limits on Fridays and Saturdays among moderate drinkers. Methods: The two-page, leaflet-like intervention included persuasive communication targeting motivational and volitional antecedents of behaviour as specified by an extended theory of planned behaviour (TPB) and implementation intention theory. Participants were randomly allocated to a control group (TPB questionnaire only) or to a group receiving the TPB questionnaire plus leaflet-like intervention. Cognitions and drinking behaviour were measured immediately before the intervention and at 8-weeks follow-up. The pre-intervention questionnaire was distributed to 573 participants of whom 347 (61%) responded at follow-up. Results: Significantly greater reduction in risky drinking on Fridays was observed among women (but not men) in the intervention group at 8-weeks follow-up. No other post-intervention differences were found. Conclusions: A low-cost, readily-produced, written intervention focusing on recommended daily limits reduced risky drinking amongst women on Fridays. Further work on similar interventions is warranted.

Charles Abraham and Mark McDermott are listed alphabetically to denote equal contribution to the paper, that is joint second authorship.

A correction has been made to the first line of paragraph 3 in the section ‘Post hoc analysis’


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?




Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.