Alcohol and Alcoholism Advance Access originally published online on October 12, 2007
Alcohol and Alcoholism 2007 42(6):642-643; doi:10.1093/alcalc/agm006
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Copyright © The Author 2007. Published by Oxford University Press on behalf of the Medical Council on Alcohol.
Book Reviews
Handbook of implicit cognition and addiction. by Wiers, R. W. & Stacy, A. W.
; R. W. Wiers and A. W. Stacy (2006). Handbook of Implicit Cognition and Addiction. Thousand Oaks, CA: Sage. 550 pages, ISBN 1-4129-0974-0, $125.00
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In 1917, Sigmund Freud described three insults to humanity. According to Freud, scientific findings dealt a blow to human egocentrism by discovering that (1) the earth is not the centre of the universe, (2) the human race is not the coronation of evolution but only part of it, and (3) cognition and consciousness is only a small part of information processed in the brain. Although the third point has long been accepted, social scientists appear to favour phenomena which can be directly observed or at least introspectively reflected. It seems evident or perhaps more convenient to investigate the visible rather than the dark side of the moon.
The study of explicit cognition—usually assessed by asking people to introspect about the causes of their drinking behaviour—has a long tradition in alcohol