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Alcohol and Alcoholism Advance Access originally published online on July 28, 2007
Alcohol and Alcoholism 2007 42(6):635-640; doi:10.1093/alcalc/agm053
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Copyright © The Author 2007. Published by Oxford University Press on behalf of the Medical Council on Alcohol.

Prevalence, proximity and predictors of alcohol ads in Central Harlem

Naa Oyo A. Kwate*, Meghan Jernigan and Tammy Lee

Columbia University, Sociomedical Sciences, USA

* Author to whom correspondence should be addressed at: Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University, 722 W. 168th St., 5th floor, New York, NY 10032, USA; Email: nak2106{at}columbia.edu

Received 16 January 2007; first review notified 20 March 2007; in revised form 1 June 2007; accepted 6 June 2007


  Abstract

Aims: This study examined the prevalence of alcohol ads, the spatial relationship between alcohol ads and schools, churches and playgrounds, and area-level determinants of alcohol ad density in Central Harlem, New York City. Methods: Alcohol advertising was quantified using street observation. Data on city demographics and infrastructure were obtained from the census and municipal databases. Results: Alcohol ads were densely distributed; almost half of ads fell within a 152 m buffer of schools, churches and playgrounds; and ad density was positively associated with retail liquor outlet density. Conclusions: Predominantly Black neighbourhoods continue to face high exposure to outdoor alcohol advertising, including around sites at which youth congregate.


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