Alcohol and Alcoholism Advance Access originally published online on January 11, 2007
Alcohol and Alcoholism 2007 42(2):143-149; doi:10.1093/alcalc/agl119
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
THE RELATIONSHIP BETWEEN EXPOSURE TO ALCOHOL ADVERTISING IN STORES, OWNING ALCOHOL PROMOTIONAL ITEMS, AND ADOLESCENT ALCOHOL USE
Stanford Prevention Research Center, Stanford University School of Medicine 211 Quarry Road, N229 Stanford, CA 94305-5705, USA
*Author to whom correspondence should be addressed at: Shannon Q. Hurtz, California State University, Sacramento Psychology Department 6000 J Street Sacramento, CA 95819-6007, USA, Tel: +1 916 278 6254; Fax: +1 916 278 6820; E-mail: hurtzsq{at}csus.edu
Received 30 September 2005; first review notified 6 December 2005; in revised form 6 June 2006; accepted 8 August 2006
 |
Abstract |
|---|
Aim: This paper describes adolescents' exposure to alcohol advertising in stores and to alcohol-branded promotional items and their association with self-reported drinking. Methods: A cross-sectional survey was administered in non-tracked required courses to sixth, seventh, and eighth graders (n = 2125) in three California middle schools. Logistic regressions compared the odds of ever (vs. never) drinking and current (vs. ever) drinking after controlling for psychosocial and other risk factors for adolescent alcohol use. Results: Two-thirds of middle school students reported at least weekly visits to liquor, convenience, or small grocery stores where alcohol advertising is widespread. Such exposure was associated with higher odds of ever drinking, but was not associated with current drinking. One-fifth of students reported owning at least one alcohol promotional item. These students were three times more likely to have ever tried drinking and 1.5 times more likely to report current drinking than students without such items. Conclusions: This study provides clear evidence of an association of adolescent drinking with weekly exposure to alcohol advertising in stores and with ownership of alcohol promotional items. Given their potential influence on adolescent drinking behaviour, retail ads, and promotional items for alcohol deserve further study.
CiteULike 
Connotea 
Del.icio.us What's this?
This article has been cited by other articles:
|
|
 |
|
  P. Anderson, A. de Bruijn, K. Angus, R. Gordon, and G. Hastings Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies Alcohol Alcohol., May 1, 2009; 44(3): 229 - 243. [Abstract] [Full Text] [PDF]
|
|
|
|
 |
|
 A. C. McClure, M. Stoolmiller, S. E. Tanski, K. A. Worth, and J. D. Sargent Alcohol-Branded Merchandise and Its Association With Drinking Attitudes and Outcomes in US Adolescents Arch Pediatr Adolesc Med, March 1, 2009; 163(3): 211 - 217. [Abstract] [Full Text] [PDF]
|
|
|
|
|
|
N. O. A. Kwate, M. Jernigan, and T. Lee Prevalence, proximity and predictors of alcohol ads in Central Harlem Alcohol Alcohol., November 1, 2007; 42(6): 635 - 640. [Abstract] [Full Text] [PDF]
|
|