Alcohol and Alcoholism Vol. 36, No. 5, pp. 401-405, 2001
© 2001 Medical Council on Alcohol
THE GIN EPIDEMIC: MUCH ADO ABOUT WHAT?
Departments of Obstetrics and Gynecology and Psychology, Wayne State University, Detroit, Michigan, USA
Received 10 January 2001; in revised form 28 February 2001; accepted 16 March 2001
Mott Center, 275 E. Hancock, Detroit, MI 48201, USA.
— While there is no doubt that the era of the ‘gin epidemic’ was associated with poverty and social unrest, the surge in gin drinking was localized to London and was a concomitant, not the cause, of these problems. The two main underlying social problems were widespread overcrowding and poverty. The former was related to an unprecedented migration of people from the country to London. The latter stemmed from an economic ideology called ‘poverty theory’, whose basic premise was that, by keeping the ‘inferior order’ in poverty, English goods would be competitive and would remain that way since workers would be completely dependent on their employers. Widespread overcrowding and poverty led to societal unrest which manifested itself in increased drunkenness when cheap gin became available after Parliament did away with former distilling monopolies that had kept prices high. Reformers ignored the social causes of this unrest and, instead, focused on gin drinking by the poor which they feared was endangering England's wealth and security by enfeebling its labour force, and reducing its manpower by decreasing its population. Part of this hostility was also related to gin itself. While drunkenness was often spoken of affectionately when it was induced by beer, England's national drink, gin was considered a foreign drink, and therefore less acceptable. These concerns were voiced less often after the passage of the Tippling Act of 1751, which resulted in an increase in gin prices and decreased consumption. However, the second half of the century was also a period in which England's military victory over the French gave it new wealth and power, which dispelled upper-class fears about an enfeebled and dissolute working class. It was also an era when new public health measures, such as mass inoculation against smallpox, and a decrease in the marrying age, led to a population increase that dispelled reformist fears about manpower shortages. The conclusion is that, while the lower cost of gin sparked the ‘gin epidemic’, the social unrest associated with this unprecedented surge in gin consumption was exacerbated, rather than caused, by the increase in drinking.